Sep 07, 2025

Behind the Scenes of Our Recent Rebrand

By The Sculpt Society

Drumroll, please…you might have noticed that things look a little different around here. Our just-launched rebrand was inspired by our incredible community, and created with your input and feedback. Since our founder and CEO, Megan Roup, started The Sculpt Society in 2017, we’ve grown, evolved, and leveled up—and it felt like the perfect time for our brand to do the same. We can’t wait for you to explore everything new, but for now, we’re taking you behind the scenes with us on every part of the rebranding process. Thanks for being part of the journey!

The Why

We’re so excited to share more about the process of rebranding, including why it matters so much to us. It’s been almost six years since Megan first launched the TSS app, and a lot has changed since then. As our workouts, our community, and our lives have evolved, it became clear to us that The Sculpt Society needed a major shift, too. The workouts you know and love aren’t changing, but the look, feel, and energy of TSS has evolved to reflect where we are now and where we’re going. And one of the best, most rewarding parts of this experience? You. You and your feedback have been instrumental from the start. The Society’s support has shaped this process every step of the way.

The Moodboard

One of the most fun parts of the rebrand was exploring our new look through different moodboards and potential brand colors. We narrowed it down to three different directions, each with their own vibe, then asked you all to weigh in. While we loved the idea of evolving our original TSS blue to a more cobalt hue, and even considered a brighter option, it was an entirely new shade that stole the show. The deep burgundy instantly felt right: bold, feminine, strong, a.k.a., how you feel after finishing a TSS workout. You voted, we agreed, and this burgundy is officially our new hero color. We’re obsessed—it captures the confidence, strength, and spirit of this next chapter perfectly.

The Monogram and Wordmark

Spoiler alert: A logo is pretty important. One of the biggest decisions of the rebrand was choosing the new TSS symbol—the monogram you’ll see every time you log into the app. We explored three strong options, each with its own vibe, and honestly, we loved all three. In the end, we chose a timeless (and very legible) option, with the staying power to represent The Sculpt Society for years to come. Alongside the monogram, we also locked in a new wordmark. We went with a similar direction here, choosing a font that’s classic, not trendy.

The Challenges

A rebrand is fun and exciting, but it’s also messy, and we definitely hit some roadblocks along the way. Four months into the process, we realized things just didn’t feel right, so we made the tough call to start over and rebuild with more intention (and with more involvement from our community). Since our colors weren’t finalized, starting over also affected our equipment timelines. Then came decision fatigue—every detail felt make-or-break, and the pressure to get it *exactly right* was real. On top of that, updating every brand touchpoint (website, app, equipment, emails, and more) after six years was no small feat. And of course, we were juggling all of this while keeping The Sculpt Society running and our personal lives on track. It wasn’t always easy, but all these challenges brought us back to the heart of what matters most: our why, our community, and our vision for what’s next.

The Message

How would you describe The Sculpt Society to a friend? We wanted the tone of voice, taglines, and copy across the app, site, emails, and social to feel like a true reflection of our workouts—strong, energetic, fun, and empowering. To get there, we asked you what words and phrases come to mind when you think of TSS, and what makes us different from other fitness apps. We know how our workouts make us feel, but hearing how they make you feel helped shape the way we talk about them. The result is motivating, confident messaging that matches the energy of our classes. To paraphrase one of our new fav taglines: We’re all about movement that fits your life and results that change it.

From choosing colors and logos to shaping the words that define who we are, every step of this rebrand has been guided by our community. You helped us create our new look and feel—bold, confident, and energized, to match our mood after a TSS workout. So here’s to the next 6 years, and beyond…

With our rebrand up and running, now’s the perfect time to join The Society (if you aren’t already a member). Start your free 7-day trial when you sign up today.

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