Lifestyle•Oct 03, 2025

A Weekend to Remember: Our NYC Pop-Up

By The Sculpt Society

Pulling back the curtain on our recent rebrand, we can honestly say it’s been a labor of love. From long days and late nights brainstorming, to polling our members for input on everything—our new logo, brand colors, messaging, and more—it’s been a community effort. Your feedback shaped this new direction, so naturally, we wanted to celebrate in person with you. In September, we hosted a three-day pop-up in NYC to do just that, and so many of you showed up to sweat, shop, walk, chat, and connect in person. Your support and energy made this weekend one for the books. Keep reading for the full recap…

In-Person Classes

We kicked off our NYC pop-up the only way we know how—with movement! Throughout the weekend, our community showed up big time for sculpting and sweating. We hosted a total of eight in-person workouts; including our signature sculpting classes, Full Body with founder Megan Roup, Strength with Matt, Sculpt with Katy, and more. And we have to say, the energy in these classes was unmatched and so uplifting. We loved moving and connecting face-to-face with so many of you. It set the tone for the entire weekend and reminded us just how inspiring The Sculpt Society community is when we all come together.

Girls’ Night Out

Friday night rolled around and we were ready to party. Over 600 of you showed up to our Girls’ Night Out Event, featuring snacks, drinks, giveaways, shopping, beauty touch-ups, and a photobooth (since all the best parties include a photobooth). Megan, Maya, and Katy loved meeting so many of you. Truly, the best crew to celebrate the new era of The Sculpt Society with. We really should get together more often.

Inside the Movement Panel

Hosted by our founder, Megan Roup, our Saturday afternoon panel featured an incredible lineup of some of our favorite women, all female founders and TSS members:

Chriselle Lim—co-owner and creative director of modern fragrance brand PHLUR, emphasizing fragrance as an extension of your personal style

Tezza Barton—creator of the Tezza photo and video editing app for creators, celebrating visual storytelling

Lindsey Metselaar—host of the dating and relationships podcast We Met At Acme

Katy Scheule—needs no introduction, The Sculpt Society trainer we all know and love

Our panelists discussed everything from building and running successful businesses, to the importance of maintaining strong female friendships, work-life balance, and more. Honest, inspiring, and a reminder that we’re all in this together.

Community Walk

Strolling with The Society. We wrapped up our NYC weekend with a community walk around the city, and, as anyone who loves a good walking meetup with friends knows, it’s the best way to chat and connect (especially if you bring coffee). Over 400 of you showed up—some of you even brought along your husbands and boyfriends. We chatted, laughed, and stopped for a Quickie Dancing Arms workout in the park. It was the perfect way to soak up all the energy from the weekend before heading home.

Shop and Hang

Though it’s since gone live on our website, we were so thrilled to debut The Next Move Collection in person at the pop-up. Our limited edition, fall athleisure collection (in our new brand color, a rich, gorgeous burgundy) was designed for fresh energy, feeling confident, and every kind of movement—sculpting, dancing, running, running errands, you name it. Everyone who attended the pop-up got to shop the collection early, and some items sold out on the spot. Luckily, there are still a few pieces and sizes available online. Check out the Mantra Hat, Core Crew, Sculpt Bra, and Hi Rise Legging.

Still Not Over It

We’re still talking about this weekend…it was truly the best way to celebrate our rebrand and this new era of The Sculpt Society. Our supportive, welcoming community really sets TSS apart, and we loved getting to hang with so many of you in person. Here’s what some of you said about the pop-up:

“You ladies are amazing!! Thank you so much for your kindness.” - Elizabeth

“Over a thousand completed classes later, I finally got to meet Megan with my daughter in NYC!” - Beth

“Wanted give you the biggest thanks for making me feel so seen and heard. Still not over it!” - Nitisha

Seriously, what a weekend! Our NYC pop-up celebrating our rebrand was everything we hoped for and more. From packed classes and a girls’ night to an inspiring panel, community walk, and shopping, you all brought the energy and great vibes. The highlight was finally meeting so many of you in person—your support is what made the rebrand possible, and what made this event such a hit. We’re so grateful for this community…and we can’t wait for our next meetup.

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A Weekend to Remember: Our NYC Pop-Up

In September, we hosted a three-day pop-up in NYC to do just that, and so many of you showed up to sweat, shop, walk, chat, and connect in person. Your support and energy made this weekend one for the books. Keep reading for the full recap…

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